At Descartes, we’re committed to driving better visibility and compliance across the supply chain. That’s why we’re excited to introduce a powerful new enhancement: Agentic AI for MacroPoint for Truckers app installation—a next-generation artificial intelligence (AI) agent that proactively assists drivers in getting connected when they’ve been assigned a Descartes MacroPoint-tracked load.
With this new capability, we’re removing friction from one of the most critical points in the visibility journey: driver app adoption.

What Is It?
Agentic AI for MacroPoint for Truckers app installation is a virtual assistant that automatically engages drivers who have not yet installed the MacroPoint for Truckers app. When a load is assigned to a carrier and the associated driver lacks the required tracking app, our AI agent steps in to guide them through installation in real time.
Whether it’s via SMS, WhatsApp, or another preferred channel, Agentic AI will:
- Send an intelligent invitation and installation link
- Answer driver questions using natural language
- Troubleshoot issues related to download or app permissions
- Ensure app launch and tracking activation
It’s like having a digital co-pilot to help onboard drivers—without burdening your team.
Why It Matters
There is a long tail of smaller carriers that are not tracking loads via Electronic Logging Devices (ELD). For these carriers, driver compliance is the foundation of high-fidelity freight visibility. Without the app installed and running, brokers, shippers, and 3rd Party Logistics (3PLs) providers lose sight of critical real-time location, temperature, ETA updates, and Proof of Delivery (POD). That’s where Agentic AI shines.
By increasing the number of drivers successfully installing and activating the app, you can:
- Improve tracking compliance rates across your loads
- Boost visibility coverage for in-transit freight
- Enable more accurate and dependable ETAs
- Minimize manual intervention by your ops team
- Get you in compliance with your customers’ temperature and location tracking mandates
This directly supports the efficiency of dispatch, customer service, and carrier management workflows—saving time while improving performance.
Benefits for Stakeholders
Shippers | Reduced visibility gaps, more reliable ETAs, cold chain compliance |
Freight Brokers & 3PLs | Less time chasing app installs; more time serving customers |
Carriers | Faster onboarding for drivers and fewer missed tracking requirements |
Drivers | Intuitive, hassle-free experience with human-like support from Al |
How It Works
When a load is booked through a Descartes MacroPoint-enabled workflow, the system automatically checks the driver’s tracking readiness. If the app is not present, Agentic AI initiates a personalized engagement based on the driver’s device type and communication preference.
AI interactions include:
- Step-by-step install guidance
- Dynamic troubleshooting if issues arise
- Smart routing to support channels if human escalation is needed
The result? Fewer untracked loads. Less friction. Better service.
Boosting Visibility, Seamlessly
In its first month of broad release the Agentic AI made tens of thousands of calls and helped around 30,000 drivers install the MacroPoint for Truckers app and track their loads. With Agentic AI supporting mobile app adoption, your team can confidently meet customer expectations for real-time visibility, reduce exceptions, and maintain higher tracking compliance. More importantly, it ensures every shipment in your network has a stronger foundation for accurate, end-to-end freight visibility.
Get Started Today
The Agentic AI installation assistant is now live and available to all Descartes MacroPoint ™ customers. Contact your customer success manager to learn how to activate it for your organization—or schedule a demo to see it in action.
Together, we can help every driver get connected and keep every shipment on track.